Communication, Marketing, Outreach

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Overview: 

Those working on the Communications, Marketing, and Outreach badge will gain an understanding of the value of coaching and mentoring in teen lives and as a part of library services to teens. Badge earners will:

  • Talk with a teen mentor or coach
  • Interview teens about the conversations they would like to be able to have with adults
  • Develop a set of talking points to help others in the community understand how coaching and mentoring plays a role in teen lives and in library service to teens.

If at any time in the process of working on a badge you need help on developing your badge materials, see our screencasts on the Help page of the site.

Goals: 
  • To give badge earners a chance to understand the value of coaching and mentoring in teen lives.
  • To give badge earners the chance to consider how libraries play a role in coaching and mentoring teens.
  • To give badge earners the chance to plan for how to help colleagues understand the importance of coaching in teen lives and the role that libraries play in that experience
Tech required: 

Google Drive apps. You will develop Google Docs and Presentations as a part of earning this badge and link to each of the items you create when you are ready to submit your badge for review and feedback. (A getting started with Google Apps screencast is available.)

Steps: 
  • As you work on the steps in this badge earning process remember to consult the badge rubric and keep in mind the requirements of the rubric and how to create a set of high-quality project materials.

  • Read Why Mentors are Critical to YOUmedia

  • Read Mentoring Youth Matters

  • Watch Connected Learning: Inspiring Mentors and Peers

  • Talk with others in your community and ask them who they think are youth mentors in the area. Consider who you would like to learn from about mentoring teens and interview that person about the role they play in teen lives. Use the mentor interview sample questions doc to get ideas on what to talk with the mentor about.

  • Talk with at least five teens about what they think is important in building strong relationships with adults. Find out what makes them feel comfortable having conversations with adults and what creates a successful co-learning relationship between teens and adults. As you think of the teens you will talk with - you may want to talk with the teens one-on-one or in small groups - think about what teens in the community you have good relationships with and who will feel comfortable talking with you about this topic. In order for teens to talk about something like this with you you are going to want to connect with teens that you already have a relationship with. Use the suggested questions for talking with teens about mentors Google Doc to get started.

  • After talking with a youth mentor/coach and the teens write a reflection on what you learned as a result of the conversations. Use the teen mentoring reflection template as a jumping off point for your work.

  • Use the ideas generated from the conversations you had and your reflection to create a set of talking points to help you explain the value of mentoring and coaching in teen lives and that highlight the role that libraries can play in that mentoring/coaching work. Use the writing talking points Google Doc as a way to get started in your work.

  • As you work on the steps in this badge earning process remember to consult the badge rubric and keep in mind the requirements of the rubric and how to create a set of high-quality project materials.